As we start the week off, I want to send in the following info. and
comments. So far this discussion has touched on ad banner networks,
log analysis & tracking software, third party ad serving systems,
CPM/CPC/CPS, affiliate programs and now cookies. At this rate,
we'll have the Net covered before the holidays :-) .
Just in case some on the list aren't up to speed on third-party ad
serving tools, I'm sending in the following quick note. I'm also
passing along Glenn Fleishman's comments on our discussion.
AdForce, AdJuggler and other third-party ad serving cos. have been
mentioned. If your sites sells advertising, you have to decide if you
want to manage banner delivery and advertiser reports yourself or
outsource. Third-party ad serving companies will manage this process
Several ad management systems were used to serve banners
for the recent Kawasaki banner campaign. Among them; Accipiter
AdManager for D.C. Orbit, Real Media Open AdStream for
Washington Times, 24/7's Adfinity system (24/7 ad banner network
recently acquired regional Netpreneur Intelligent Interactions
http://www.ipe.com/ for the II Adfinity system).
Our discussion started off sharing Kawasaki banner click-through
numbers from reports these 3 ad-serving companies provided.
The AdJuggler ad management system mentioned in a recent post is
manufactured by regional Netpreneur digitalNATION
Some people write their own ad management system--homefair.com
http://www.homefair.com mentioned in a recent post that they will
follow this route. For a great list of ad management systems, visit
And now, moving right along, Glenn Fleishman wanted to send in the
following comments for our discussion. Glenn is a pioneer of marketing
on the Internet & founder of the Internet Marketing Discussion List.
The IMDL was the first discussion group on net marketing. To check
out a recent Ad-Marketing List Q & A with Glenn:
mailto:[log in to unmask]
In a message dated 11/21/98, Glenn Fleishman writes:
> The only way to measure conversion rate is to track individual people
> to find out who bit on the offer. Otherwise, you're just measuring
> clickthrough. If you used cookie tracking when they arrived from an
> ad and tracked that to registration online (if you did that), you can
> measure conversion.
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