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> -----Original Message-----
> From: Steven Salter [SMTP:[log in to unmask]]
> Sent: Tuesday, November 24, 1998 8:03 PM
> To: [log in to unmask]
> Subject: [AM] Follow up to 11/17 "Web commerce statistics" post
> Thanks to many of you for terrific suggestions in response to my
> request for general stats on web user/e-commerce numbers.
> have asked for a summary of what I found. So here are some
> statistics that seem to represent the majority view and some good
> resources for tracking future growth of the web:
> By near consensus, the number of current web users in the U.S. is
> between 70-80 million.
> The number of web shoppers (actual purchasers) and dollar volume
> spent online is doubling year-to-year. Dollar volume is going
> roughly $3+ billion in 1997 to over $7 billion in 1998.
> The numbers of business websites are so unreliable as to be
> meaningless, due to the presence of "dead" sites, quasi-business
> sites, hard to reach information-only pages, etc. No source that
> looked at tried to estimate this number.
> http://www.commerce.net/research/stats/stats.html has good charts
> and figures with internet and web user population stats, and a
> to Gideon, "a powerful web-based application that enables you to
> perform your own analyses on the Internet Demographic data via
> multi-dimensional queries". This was more than I cared to take
> http://www.business2.com/ is a self-described "portal for new
> economy executives", and is loaded with links to all kinds of
> online research and information tools.
> http://www.relevantknowledge.com has a running ticker of the ten
> most visited websites for the most recent month. (These don't
> to change much - yahoo, microsoft, netscape, aol, etc) Site has
> recently merged with www.mediametrix.com, which has more detailed
> top 25 site lists, measured by accesses both from home and work.
> http://www.nua.net/surveys/ breaks down worldwide net user totals
> country by country, and has plenty more survey results that
> trend data.
> http://www.gvu.gatech.edu/ is conducting its tenth, long term,
> broad survey of internet user attitudes. The Graphics,
> Visualization and Usability Center has results available from
> previous surveys dating back to 1994. Unfortunately, I can't
> access them right now, but I enjoyed taking some surveys and hope
> to win $1,000 for my efforts!
> http://www2000.ogsm.vanderbilt.edu is home to a significant
> collection of academic research and papers on various topics
> relating to Web commerce & demographics. Papes available include
> business topics, e.g. "Modeling the Clickstream: Implications for
> Web-Based Advertising Efforts", but also socially oriented
> e.g. Bridging the Digital Divide: "The Impact of Race on Computer
> Access and Internet Use".
> In summary, several points. First, all these sites offer much
> than what I've described. There are also numerous other sites
> that will be useful to many, especially Jupiter, Iconocast, and
> Intelliquest, that I did not investigate thoroughly due to time
> constraints. For my general purposes, the main sources of
> information seem to be sites that conduct ongoing surveys of web
> users and publish results free of charge. These are often
> Thanks again to the many of you who have furthered my web
> through your good suggestions and feedback. Happy Thanksgiving to
> Steve Salter
> BBBOnLine Project Director
> 703 247-9370
> [log in to unmask]
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